When interlinking your other channels like your company website with the app, maintaining consistency in terms of branding and ‘look & feel’, can establish a sense of familiarity and smooth transition. Providing a consistent overall experience to users, with the app serving as a part of the whole, not only helps with user engagement but also reinforces your brand image. And to ensure that, the user should not be confused by inconsistencies in the user interface and the app’s functionality.īesides ensuring the overall consistency of your app’s UI & functionality, you could also think about including a short training on them, for the benefit of the user. In-App ExperienceĪrguably, the most crucial part of achieving high user engagement is a seamless in-app experience. Personalized Experiencesīeing an integral part of developing quality mobile apps, content personalization has been a game-changer for engaging individual app users with their own tailored experiences.įrom small things like displaying the user’s name in on-screen instructions, messages, feedback, and push notifications to providing shortcuts and solutions on a need-basis, aligned with location or other information, personalized experiences can go a long way to increase user engagement. Sending push notifications based on user location (geo-targeting) reminds the users of the app’s benefits and features that could be useful for specific needs. Moreover, personalized push notifications come with the extra advantage of sending the most appropriate messages at the right time to the users.

With push notifications, you can continue to engage with your users achieving click-through rates seven times that of email, and also bringing the app’s benefits to their notice. Increasing the app’s interactivity with its users is another way to enhance user engagement. You must judiciously include in-app features, ensuring that all of them work in concert towards the ultimate utility of your app. Shoehorning a lot of features within an app, that does not contribute towards that utility, will only result in users losing interest. Your app should be aimed at improving some aspect of the user’s life, by serving a primary utility, for example, maybe mobile banking or hailing rides. App UtilityĪlthough simplifying the onboarding experience plays a pivotal role in customer retention, ensuring the app’s overall usefulness to existing customers ultimately remains the benchmark for app engagement. You must provide your users with a smooth sign-up experience, thereby ensuring user retention, rather than targeting a high number of downloads. If the onboarding process in your app is not seamless, a large share of users will abandon it immediately. App Onboardingįocusing on the user’s overall experience from the get-go fetches positive results in terms of user engagement. For achieving maximum engagement levels, here are a few focus areas that you absolutely must get right, along with some proven app trends that you can consider incorporating. Once you have determined the present level of user engagement, you can set a benchmark for comparing the improvement required and ultimately achieved. Here’s a glimpse of the various metrics that can help you determine the level of user engagement in your app. It also allows marketing teams to target the right customers. Tracking your user’s daily activity in the app, along with keeping a record of a few specific app features that consistently achieve the highest click rates, can help you align your app with user behavior and expectations, ultimately enhancing the user experience. Peak engagement rates for your app means that your users are finding value in it, increasing your chances of promoting brand visibility and maximizing your ROI. Correctly designing and developing certain critical focus areas of the app and incorporating a few key app trends can ease this process significantly.

While successfully launching an app is the first step towards its continued popularity and profitability, the really tricky part of the process can be actually increasing users’ engagement with the app.

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